We started ATO because we saw a clear need and opportunity to help people who cannot afford an expensive franchise to start their own tax business. We observed national tax franchises require an enormous up-front investment before any money is made. To us, that does not make sense. We also learned, through experience, other competitors require a smaller up-front investment but charge outrageous revenue sharing such as 50% of gross receipts. We know this is greedy and does not give the tax entrepreneur a meaningful chance to earn a living.
Accordingly, we have decided our business goal is to do all we can to help entrepreneurs start, market, manage, and consequently, make a year-round living by working only during the tax season from a tax office through a variety of tax preparation services. We know that if we, first, position the entrepreneur to make money, we will also succeed. As such, our tax preparation entry fees will always be very low, and we guarantee our revenue sharing will remain significantly less than our direct competitors. Under this model, we are firmly confident our Affiliates will prosper and come back to us year after year. In this way, together, we will build the most successful national network of independently owned tax offices operating under one flag.